viernes, 18 de julio de 2014
ACADEMIC WEEK 3
Academic Week 3
My professor was Liz Craig. She is a nice person, and very patient with me. She is a person and experienced professional in the field of digital marketing.
We were introduced themes and new concepts such as:
• Generation C is a new powerful force in culture and trade. They are empowered tecnología.sus of particular features are: creativity, conectitividad, communication, collaboration, sharing, independent, curious, etc..
• Influencer marketing leaders who are have the Power to Affect purchase decisions of others Because of Their (real or perceived) authority, knowledge, position, or relationship.
In this course I was able to blog, my colleague Claudia who was able to share and link back to answer questions respect to the issue of Generation C. The tool was slideshare deal.
They also taught me tools:
1 -. Issuu. Omayra helped me to create and publish my presentation. I have noticed that this tool can be very useful for catalogs and prices, key, product description, etc.. It is important to save the presentation in power point word or pdf, to publish it.
2. Drive -. This tool allows a document to work with several people simultaneously, allowing be interacting, editing and preparing a work together.
3. Emaze, is a tool that allows me to create presentations with some very impressive insoles for different types of topics, from marketing to projects and classes.
We had two guests in class
• Sebastian Felix, along with the other partner Hugo Marchand have a business called Snap Traveller. The concept the Snap Traveller. Snap Traveller helps hotels connect with social media influencers and citizen journalists to develop their brand visibility.
• Anita Bryant develops a project called Travelport, the platform that is redefining travel commerce for the customers. Travelport is a world-leading travel commerce platform providing distribution, technology, payment.
SMO HOMEWORK
SMO
Strategy of social networks and online communities to make trade and advertising, by optimizing knowledge and marketing techniques; to manage their online social networking communities. SMO is the practice of raising awareness of your brand, product or service through the use of social media channels such as Facebook, Twitter, and Youtube.
The Rules of Social Media Optimization:
1. Provide the user can share the content on social networks, e-mail, in blogs ...
. 2 Syndicate content in different social networks Tweets Twitter, social bookmarking, blogs, forums ...
3. Adapt the content to other formats: slideshare presentations, videos, infographics ...
miércoles, 16 de julio de 2014
martes, 15 de julio de 2014
INFLUENCER MARKETING
Definitions of Influencer Marketing
Persons who have the power to motivate purchase decisions of the individuals. They have authority and knowledge required to give a recognized opinion.
Persons who have the power to motivate purchase decisions of the individuals. They have authority and knowledge required to give a recognized opinion.
sábado, 12 de julio de 2014
Second Cultural Week
Administration and Omayra IIME gave some cupcakes to Edith and Adriana.
We attended a concert of classical music by the Christian Hostel.
painting of the wedding at Cana,
David and Goliata, and sculptures of Egypt.
SECOND CLASS WEEK
Personnel administration
Professor: Steve Kruse
My General Comments
Law of France fully supports the worker. The content of
employment contracts is governed by the agreements. The worker to have a full
time job the worker enjoys all the benefits granted by law, unions would not be
really necessary, since the law fully protects the worker. The performance may
increase due to security feeling of having a stable job opportunities that give
performance and growth in knowledge; rest days that give the worker for special
needs such as pregnancy for women is 16 weeks and the days of paternity 14 days
ago to support those benefits worker morale and can do better. If you get fired
you have to report one month before so you can search for a suitable job that I
work. Support for 10 to 11% unemployment about 2 years. Trial periods are
regulated can not be over 4 months and only once or hire or let it go.
The anonymous CV is very good point to make because it
eliminates prejudices about the person, so it relies on focusing on the
aptitude of the candidate, avoiding discrimination for being a woman or being
older.
The different types of consulting help professional full
development of individuals. The professional training and consultancy for
external placement consultancies to people who are going to remove them have
coaching company.
Employees asking for long-term training and may leave the
company to do it by having your copyrighted work, even if they can learn a
different craft to their profile.
The opportunity to obtain a degree through three years of
work experience I became very interesting because you can get the title
certifying examination, with the support of your preparation time to 24 hours
of paid time off.
Topics covered in class
The law in France is written to keep workers working,
compared with the U.S., here's all protected.
Companies measure and analyze talent and are able to
identify people with high potential. All people have to be in training
programs.
France is a country of unions
In 1949 a large portion of workers belonged to unions,
though unions have lost power in 2013 anyway because they are protected by law.
France has a contract of employment as 20 pages where there
are 700 proposed collective agreements (contract worked)
There are no laws that require a written employment
contract, working code is 3000 pages.
The content of employment contracts is governed by the
agreements and in France the HR department is a very technical job work
At the time that the job becomes full time and you have all
the benefits
Types of contracts
• CDI
“open-ended contract
* Part time or full time
* Free medical check up
• CDD short-term contract
* To replace a temporary absence (Maternity leave)
* Temporary increase in business activity
* Seasonal workers (Shows, festivals…)
• Interships
What basic elements are defined in the contract?
• The
parties
• The place
of work
• Job Title
• Name and
number of the collective bargaining agreement (company must furnish a copy)
www.droit-de-la-formation.fr/IMG/pdf/Annexe_convetion_collective-2.pdf
• Cofficient
• Remuneration
• Start
date
• Paid
holydays
• Trial
Period
• Depending
on the status of the employee, fixed hours may be mentionned
Some points about salary
• Pay slips
quite dense
• Minimum
wage revewed annually on the 1st of July
• Contributions
to social security and unemployment programs are equal to about 20-25% of gross
income
Photo 12
Trial Periods
• Law
passed in 2008 regulates more clearly trial periods
• Can vary
between 1 month and 4 months depending on status and collective bargaining
agreement
• Can be
renewed only once
• Termination
conditions
* Less than or equal to 7 days of employment: 24 hours for
employee and employer
* More than 7 days and less than one month: 48 hours for
employee and employeer
* More htan 1 month and less than 3 months: 2 week for
employer, 48 hours for employee
More than 3 months: 1 months for employer; 48 hours for
employee
• No
justification legally required
• No trial
periods for emplyees passin from a short-term contract to open- ended contract
Working hours
• Legal
full time hours is fixed at 35 hours per week
* Special conditions
apllyto certain categories of employees (executives, sales staff)
• Not a
legal maximun but a astarting point for calculating overtime
• Overtime
benefits deterined by the collective bargainning agreement
Paid Leaves
• Paid the
rate of two and half days per month (5weeks per year)
• Not a
legal máximum but a starting point for calculating overtime
• Overtime
benefits determined by the collective bargainning agreement
• Maternity
leave – 16 weeks guarantedd/ 8 weeks mínimum
• Paternity
leave – 11 days + 3 days for the birht of a child
• Sick
leave – Employee must send oficial doctor´s notice to employer within 48 hours.
Employee must respect restricitions
• 11 Public
holidays
• January
1st, Easter Monday, May 1st, May 8th,
Ascension Thursday (May), Pentecost Monday, July 14th, November 1st,
November 11th, December 25th
Suspension of contract by employer
• Extremely
precarious in France for the employer to begin the termination process with a
full time employee. The law is written to keep the employee in the company
• “mise a
pied – temoray suspension of contract
* Notified by mutually signed agreement delivered in
person by resiter letter
* Calls for a meeting between the employer and employee
which cannot take place hte day afeter the letter or after 1 month of the date
of the letter.
• The
employee has the right to be represented by some from the company
• After
meeting a 48 hours cooling off period is
requiered
Suspension of contract by employee
• Sick
leave
• Right to
strike
• Parental
leave
• Long term
training leave
• Sabbatical
leave (Afeter 3 years in a company)
• To
exercise a public, social, or military function
Terminating a contract
• Resignation
• Extremely
precarious in France for the employer to begin the termination process with a
full time employee
• Mutual
agreement : employee retains rights to unemployment benefits
• Being
laid off
• Unemployement
benefits ( URSAAF, Pole-emploi)
* The individual can collect around 65% of his net salary
for 2 years
* In some cases of company closures, the amount can attain
100%
Resignation
• Labor
code fixes no required advance notice. This generally governed by the
collective bargaining agreements
• Recommended
to be done in witting
• Advanced
notices can be negotiated between employer and employee
• The
employee can benefit from hours to loo for another job
• Collective
bargaining agreements generally stipulate the following advance notices:
* 1 month for general labor
* 2 months for qualified employees
* 3 months for esecutives
Mutual redundancy
• Governed
by a strict process only in the case of open-ended contracts (Las of 2008)
• The
employee is not obliged to accept the proporsal
• The
process:
• First meeting
to discuss the agreement
• Followed
by a negotiated written contract between employer and employee
• 15 days
cooling off period
• Contract
sent to the Labor Minister for approval
• If no
response in 15 days, the agreement is considered valid
• Employment
may be terminated as soos as day 16
Enterprise size
Size
|
Called
|
|
0-10 Employees
|
< 1 millon de Euros
|
TPE (Micro Enterprise)
|
11-50 Employees
|
< 25 millones de Euros
|
PME (Small)
|
51-500 employees
|
< 100 millones de Euros
|
Medium
|
501-10,000 employees
|
Large
|
|
10,000 employees
|
Very Large
|
Redundancy for personal reasons
• Reasons
must be serouos and documented
- Disciplinary
and non disciplinary reason
- 4
degrees of disciplnary problems
+ Unjustified absences, refusal to follow orders
+ Repetition of above
+ Theft, revealing trade secrets, violation of internal
policy
+ Damage to property, dowloading viruses, theft of
intelectual property.
• Problem
must be acknolewdge within 2 months in writing
• Fisrt
meeting must take place 5 days at the earliest after reception of the letter
• Termination
letter sent between 48 hours and 1 month
• The
employee may appeal to the courts
If the employee has 10 years on the job will receive an indemnification
And 2 to 3 months for unemployment checks
Holiday is paid not enjoy + 2 years' salary
Redundancy for economic reasons
French Law cities 4 reasons for economic layoffs
- Job
elimination
- Job
transformation
- Modification
of terms of contract refused by employee
- Company
goes out of business or tranfers Jobs
REdundancy for economic reasons
French law cities 3 scenarios for economic layoffs
• Individual
layoff
• Group
layoffs in companies with less than 50 employees
* Company must consult the staff representative
• Group
layofss in companies with more tan 50 employees
French law stipulates a specific order for group layoffs:
single parents, seniority, age, handicap, professional qualities.
Legal constraints to job interviews
• What the
labor code say
* No person may be excluded base on ehnic origns, gender,
sexual orientation, age, marital status, family situation, physical apperance,
political views, religious affilliation, health or hándicaps, or lifestyle.
* Questions relatod to these during an interview are implicitly
ilegal
* Job postings must not be gender specific howevwe the code
makes exceptions for certain employment conditions
* Test results must remain confidential
* The candidate must be informed of the process
* Anonymous CV´s are obligatory for companies over 50 people
However it is not
required to report
Results of recluitment case study with an anonymous CV
• Less
likely to reclute candidates similar to the recluiter
• Females
gained advantaged with male recluiters
• Senios
gained advantages with Young recluiters
• If the
recuiter is a man and the CV is anonymous
*Women have 1 chance out of 6 to have an interview
* Men have 1 chance out of 13 to have an interview
• If the
recluiter is a man and CV is nominated
* Women have 1 chance out of 27 to have an interview
* Men have 1 chance out of 5 to have an interview
* More or less the same gaps when the recluiter is a woman
Results of a Case study continued
• Chances
of getting job with a nominative CV and the recluiter is a man
* Women have 1 chance out of 167
* Men have 1 chance out of 34
• Chances
of getting a job with anonymous CV the recluiter is a man
* Women have chance out of 17
* Men have 1 chance out of 59
Summary: still difficult to generalize but recliuters are
more sensitive to being more objective in selecting CV´s
HR Structures in France
• Strategic
• Organization
and Administration
• Development
• HR
consulting
Stategic HR.
• HR
Director: 70 – 150 kE
*Responsible for global HR Strategy
• HR Manager: 35 – 60 KE
* Implements HR defined strategy
HR Administration
• Hr
Payroll and benefits Manager: 30-50 KE
• HR human
Relations Specialist: 35-60KE
• Legal
Advisor: 25-50KE
• Labor
Relations Specialist: 50-80 KE
* Deals with unión representatives
• HR System
Specialist: 35-60KE
Hr Development
• HR
Development Manager: 50-75 KE
• HR
staffing Manager: 30-60KE
• HR Career
Development Manager : 30-70 KE
• HR Int´l
Mobility Manager: 30-60 KE
• HR
Training Manager: 35- 70 KE
• HR Salary
and Compensation Manager: 60-90 KE
• HR
Diversity Manager: 30-65 KE
HR Consulting
• Organizational
Consulting
* Audits information system pay
* Toys
“R” Us uses ADP
• Recluitment
Consulting
* “Head Hunters” for top and middle management
• Proffesional
Training Consulting
• Outplacement
Consulting
* Individual, collective placement, coaching
• Research
consulting
• Statiscs
on salary, diversity, demographics, employee satisfaction
The context in France
• Companies
over 300 employees must créate a “map” of their workforce every 3 years
* Analyze existing careers and talents
* compare with the analysisi of future needs
* Actions plan to preserve Jobs and / or Employment
• Professional
evaluations must take place every 2 years
• Professional
evaluations with “senior” employees every 5 years
HIGH POTENTIAL EMPLOYEES
• What´s
the point?
* Top ut in place a succesion plan
Succession Plan
• Advantages
* Keeps company operations in case of immediate need
*Proactive approach to Keep employees in Company
• Disadvantages
* Difficult for small companies to implement
* Hard to guarantee execution
High Potential Employees
• What is
the definition?
* Capacity to manage
* Develops more quickly tan others
* Potential to become director
* Represent about 10% of mid-level employees
• Some
guidelines
* Age bracket 30 to 45
* In France, 80% of high potential candidates are men from
prestigious schools
*HR is informed of high potential candidates and a list is
maintained
• Criteria
* Performance, mobility, ambition, teamwork “company man,
willin to learn, resist stress, decisión-making, tests….
6 Key steps tp develop hi-po´s
• Identify
criteria
• Identify
eliminating factors
• Review
the list regulary
• Identify
requiered skills are not attained
• Develop
these skills
• Elaborate
the succession plan
11 Key question to ask
1. What has
the person done in the last 2 or 3 years to set himself apart?
2. What
decisions has the person taken? What value did these decisions have?
3. What
difficulties has the person faced and what strategies were used to overcome
them?
4. How can
we say that the person is a natural leader?
5. What
suggestions or innovarions has the person proporsed
6. How does
the person adapt to hostile enviroments?
7. How is
the person foward-looking?
8. What are
the person´s three most important qualities?
9. How does
the person defend or represent the image of the company
10. What
changes has the preson made and how were they implemented?
11. How does
the person view the company´s CSR policy
Professional Training in France
• Companies
legally required to spend meney on trianing
• Companies
are legally requiered to produce a training plan
• In some
cases, companies are legally required to allow time off for
employees´professional development
• Training
can be requiered by the company or requested by the employee
The training plan
• Present
the strategy objectives of training for the coming year for all programs
• It must
be presented to staff representatives at 2 precise dates:
* October 1st deadline to review the plan for the past and
present years and to present a training plan proposal fotr the following year
* December 31st deadline to present the definitive plan for
the following year
The training Plan: Advantages and Precautions
• Advantages:
helps to maintain the employability of the staff
• Precautions
* The company is responsable for adpating the skills of the
employee in relation oto the job
* In the event of a
layoff for non-disciplinary reasons the lack of training may incite the
employee to accuse the company
• The
company is legally obligated to present trainings in two categories: adaptation
and development
• All
training courses must legally must be evaluated at the end.
The training Plan: 2 Categories of training
• Category
1: adaptive training
* Training which allow the worker to keep his job
• Category
2: development training
* Training which prepares the worker for the future Jobs,
promotions, Training which also develops the knowlegde of a worker
In either case, the employee is under contractual obligation
to follow theses trainings as they are planned during work hours. Otherwise,
the employee is paid overtime to attend
TRAINING PLAN MODEL
Priority
|
Adaptive Training
|
Development Training
|
||
Training 1
|
Training 2
|
Training 1
|
Training 2
|
|
Theme
Jobs concerned
Duration
Training Company
Place
Participants
On the job?
Cost
Fees
Tota Budgets
Financing
|
FINANCIAL
CONTRIBUTIONS TO TRAINING FUNDS
Financial contribution (% of
total wages) All contributions by all companies are put in the same bucket
|
Size of company (number of
employees)
|
|||
Less tan 10
|
Between 10 and 49
|
Between 50 and 299
|
Over 300
|
|
Company training Plan
|
0.40%
|
0.20%
|
0.10%
|
|
Professional Interships
|
0.15%
|
0.30%
|
0.30%
|
0.40%
|
Long term Training Leave
|
0.15%
|
0.20%
|
0.20%
|
|
Overflow training fund
|
0.15%
|
0.20%
|
0.20%
|
|
Personal training account
|
0.20%
|
0.20%
|
0.20%
|
|
TOTAL
|
0.55%
|
1.00%
|
1.00%
|
1.00%
|
The long Term Training Leave
• The
Conditions
* 1 year in the company
* Duration of leave maximun 1 year
* Company has final approval
• Some
interesting facts about employee requested training
• 2.3
billion euros per year are allocated
• Around
43—k employees each year have the request for long term training approved
• 57% are
successful in getting a job in their new sector
The personal Training Account
• The
condition
*Employee accumulates 24
* hours of training per year
* Maximum of 150 hours can be accumulated
* Training hours can be allocated to different courses
* Minimun age of 16 to start account
* Traininf generally followed outsede of work hours
* Maximun of 2% of company employees can be simultaneously
absent
* Training is generally done during work hours
* Employee continues to be paid regurlarle
* Employee is paid 50% if training is done outside of Works
hours.
Other Proffesional Development Programs
• The
comprehensive Skills Assessment
* Must be conducted by an outsourcing company
* Can be done at the initiative of the employer or the
employee
* Employees with 1 year of seniority
* Employee can benefit from 24 hours of paid time off to
accomplish this
* The company can also Schedule this in their training plan
( The employee can refuse)
Obtaining Qualifications through Experience
• The
employee can obtain a diploma or profesional certification via their experience
• Minimun
of 3 years experience related to the diploma or certification sought
• 24 hours
of paid time off can be given to prepare
• This can
also be part of the company training plan
• The
procedure
* Approval of demand
* The candidate can receive assitance to preapre his
application
* The candidate´s experience is fully documented
*The candidate appears in front of a jury to defend his
aplication
* The jury can fully approve, partially aprove, or refuse
the diploma
• Some
statistics
*48,700 applications in 2012
*28,700 received complete certification (59%)
* Since 2002, more tan 250,00 people have received
certification
* 1300 different qualifications are available
* 76% of applicants are women
* Over 30% of applications are for highschool diploma
equivalence
Reversed firing-Sofitel
• She was a
unión representative
• Poor
relations with managment
• Filed a
complaint for moral harassment
• She was
the fired following complaints about service from customers that said she as
not nice
• The work
inspector must approve the firing of a unión rep reversed the decisión
• Sofitel
appealed to the Department of Labor and won (Present client emails)
• She
appealed to the high court which reserved the decisión arguing that it was
hernormal behavior
domingo, 6 de julio de 2014
ARRIVAL TO PARIS
Mexico Moving to
Paris to start the trip we were all very excited, my traveling companion was
Ciofalo Dr Maru. SRT
On the plane had custom screen and they provided 2 meals during the flight, I took our youngest was very handsome.
Arriving at Airport Omayra Murguia greeted and helped to transport us to the hostel BVJ Champs Elysées.
Omayra guided a lively place to watch the game in Mexico.
MY FIRST WEEK
In IIME greeted President Alain Hermelin Véroniue Dournies president and International Relations IIME we were weekday during the morning classes with Dr. Jean Lois explaining about the European Union.
From the highlights of the class were 29 countries that belong to the European Community and 20 countries want to be part of it. EL August 28, 1928 in Genova war pact not occurred in all countries including Mexico. In 1948 many politicians in Europe decided to join in a European Community. In 1950 the European Community in 1959 formed the European Community Human Rights.
During the afternoon we visited the Eiffel Tower, the Cathedral of Notre Dame is the largest Gothic cathedral in France, where we hear a classical concert. The triumphal arch constructed over thirty years, Napoleon ordered its construction in 1806 at the end of the battle of Austerlitz and the Arch was completed during the reign of Louis-Philippe.
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