CULTURAL WEEK 3

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ACADEMIC WEEK 3

Academic Week 3 My professor was Liz Craig. She is a nice person, and very patient with me. She is a person and experienced professional in the field of digital marketing.

We were introduced themes and new concepts such as: • Generation C is a new powerful force in culture and trade. They are empowered tecnología.sus of particular features are: creativity, conectitividad, communication, collaboration, sharing, independent, curious, etc.. • Influencer marketing leaders who are have the Power to Affect purchase decisions of others Because of Their (real or perceived) authority, knowledge, position, or relationship. In this course I was able to blog, my colleague Claudia who was able to share and link back to answer questions respect to the issue of Generation C. The tool was slideshare deal. They also taught me tools: 1 -. Issuu. Omayra helped me to create and publish my presentation. I have noticed that this tool can be very useful for catalogs and prices, key, product description, etc.. It is important to save the presentation in power point word or pdf, to publish it. 2. Drive -. This tool allows a document to work with several people simultaneously, allowing be interacting, editing and preparing a work together. 3. Emaze, is a tool that allows me to create presentations with some very impressive insoles for different types of topics, from marketing to projects and classes. We had two guests in class • Sebastian Felix, along with the other partner Hugo Marchand have a business called Snap Traveller. The concept the Snap Traveller. Snap Traveller helps hotels connect with social media influencers and citizen journalists to develop their brand visibility.

• Anita Bryant develops a project called Travelport, the platform that is redefining travel commerce for the customers. Travelport is a world-leading travel commerce platform providing distribution, technology, payment.

SMO HOMEWORK

SMO Strategy of social networks and online communities to make trade and advertising, by optimizing knowledge and marketing techniques; to manage their online social networking communities. SMO is the practice of raising awareness of your brand, product or service through the use of social media channels such as Facebook, Twitter, and Youtube. The Rules of Social Media Optimization: 1. Provide the user can share the content on social networks, e-mail, in blogs ... . 2 Syndicate content in different social networks Tweets Twitter, social bookmarking, blogs, forums ... 3. Adapt the content to other formats: slideshare presentations, videos, infographics ...

Presentacion

Interview by snaptraveller

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LINKS TO PAGES

GENERATION C

INFLUENCER MARKETING

SMO SOCIAL MEDIA OPTIMIZATION

SMO SOCIAL MEDIA OPTIMIZATION

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